Methodology
overview
To measure how AI assistants talk about your brand, Echorank runs your prompt set against the live AI platforms your customers actually use, parses every answer, and tracks who gets named, who gets cited, and how consistently — checkup after checkup.
- ChatGPT
- Claude
- Gemini
- Perplexity
- Google AI Overviews
- Plus additional engines as they earn real usage.
Questions real buyers ask
Every measurement starts with prompts. Echorank builds a prompt set around your brand, your category, and the comparisons your buyers actually make — then keeps it clean so results stay comparable over time.
Curated per brand and topic, from category questions to head-to-head comparisons
Deduplicated with intent preserved — near-identical phrasings collapse into one tracked prompt
Extendable with your own custom prompts, so tracking follows the questions that matter to you
Scheduled checkups against live platforms
On each scheduled checkup, Echorank submits your prompt set to every monitored platform and records the full answer — the brands named, the order they appear in, and the sources each answer links or cites. Answers are parsed into structured data, not screenshots, so every run is comparable with the last.
What we measure
AI Visibility score
One number combining how often your brand appears in answers with how it ranks against the other brands named alongside it.
Mentions
When and how often your brand is named in an answer, including where it sits in the list when several brands are recommended.
Citations & sources
Which domains AI answers cite as sources for your category — including whether yours is one of them, and who wins when it isn't.
Repeatability
How consistently the same prompt produces the same result across checkups — one lucky mention is noise; a repeated one is visibility.
Per-platform results, not a blended average
The platforms behave differently enough that blending them into one weighted number would hide the story. Echorank reports each platform separately, so you can see that you dominate Perplexity while Gemini barely knows you exist — and act on exactly that gap.
How we manage variability
Find out what AI says about you
Run a free audit — no account needed — or pick a plan and put your brand under scheduled monitoring across every platform above.