Your customers are already asking ChatGPT, Claude, Perplexity and Gemini for recommendations. Those assistants learn about businesses by reading websites — and many websites accidentally lock them out. The AI Visibility audit tells you, in one scan, whether AI can actually see you.
No setup, nothing to install — you just need your website address. The scan takes a few seconds.
Just the domain is fine — yourbusiness.com works, no need for the https:// part. Then run the scan.
A number out of 100 with a letter grade, plus a breakdown of every check and which AI crawlers got in. The higher the score, the easier it is for AI assistants to find, read and describe your business.
Each one is something an AI assistant needs before it can confidently mention your business. The audit answers them all and tells you exactly what to change.
Every assistant sends its own reader to your site — GPTBot for ChatGPT, ClaudeBot for Claude, PerplexityBot, Google-Extended for Gemini, and more. A small file called robots.txt is the doorman: if it turns a crawler away, that assistant simply can't read you.
Biggest slice of your scoreAI crawlers rarely run JavaScript. If your text only appears after scripts load, a crawler sees a nearly empty page. The scan checks that your key content is served ready to read.
Structured data is a machine-readable business card hidden in your page: your name, what you do, where you are. Sites that carry one get described accurately; sites that don't leave the AI guessing.
A sitemap is the table of contents crawlers use to discover everything beyond your homepage — services, locations, FAQs. The scan checks it exists and actually works.
Assistants quote sites that answer the questions customers actually ask. The scan looks across your pages for the signals — clear answers, plain language, the things people search for.
Right under your score you'll see each AI crawler and whether it was allowed in or blocked. One blocked crawler means one assistant that can't see you.
The most common surprise in an audit: the website owner never blocked anyone, but their hosting or CDN did it for them. Cloudflare in particular can quietly turn AI crawlers away through its AI Crawl Control and "managed robots.txt" features — settings that are sometimes on without you ever choosing them.
We ran the audit on echorank360.com itself. Six of thirteen AI crawlers were blocked — by a single Cloudflare setting we never knowingly turned on. One fix later:
You don't have to figure out the changes yourself. Generate fixes reads your audit and writes the actual pieces for you — each in its own card with a copy button, ready to paste.
Corrected robots.txt lines that welcome the blocked crawlers, a structured-data business card (the machine-readable "who we are"), question-and-answer content drawn from your real pages, and a page description — all matched to what your audit found.
If the block sits at your CDN (see above), a robots.txt patch alone won't fix it — clear the CDN setting first. And the question-and-answer content must match what visitors can actually read on your page; publish it visibly, don't hide it in code.
After your fixes go live, the attribution tool shows whether AI actually started visiting. Paste a slice of your server access log (ask your web host or developer for it — it's a standard text file every server keeps) along with the date you shipped the fixes.
EchoRank reads the log and counts two things, before your fix date versus after: AI crawler visits (the bots coming to read you) and AI-assistant referrals (real people clicking through to your site from ChatGPT and friends). A channel that goes from zero to something shows up as new — that's the moment your fixes started paying for themselves.
How often should I run the audit?
After any site change, and once a month as a habit. Scores update the moment you re-run — there's no waiting period on EchoRank's side, though search-style AI answers can take a while to reflect your changes.
Does a high score guarantee AI will recommend me?
No tool can promise that — assistants weigh many things, including your reviews and reputation. What the score does guarantee is that nothing on your side is stopping them: they can get in, read you, and know who you are. That's the part you control, and most competitors haven't done it.
What's on which plan?
The audit itself is included on every plan. Generate fixes and Attribution are part of the Growth plan and up — you can upgrade any time from Billing.