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Summary
Who asks, about what, and the outcome we want (lesson 1).
One per line, in order.
Who owns each priority, and when the first monthly report is due.
Module 1
How answer engines decide for us
Two or three, from what buyers actually use (lesson 3).
And the page that answers each one, or “none” (lesson 2).
Module 2
Prompt panel and baseline
Id, type, stage and frozen wording for each prompt (lesson 4).
Where we drop out most often, per engine, and competitors seen (lesson 5).
Module 3
Site fixes
Page types and the fix for each (lesson 6).
Allow or block per user agent, with the reason and date (lesson 7).
The three pages, the opening answer for each, and the owner (lesson 8).
Module 4
Evidence beyond our site
Source-of-truth record, profiles that differ, review routine (lesson 9).
Third-party pages to contact and communities to join (lesson 10).
Module 5
Running the program
Metrics with their blind spots (lesson 11).
Week 1, days 1–30, 31–60 and 61–90, with owners (lesson 12).