/ GUIDE — 8 min de lecture

Review request templates that actually get answered

Copy-paste email, SMS, invoice, and QR workflows — plus the timing rules and the compliance lines you must not cross.

Cet article n'est pour l'instant disponible qu'en anglais. La traduction est en cours — le reste du site est en français.

The difference between 3 reviews a year and 3 a week is rarely the business — it's whether asking is a system or an afterthought. This guide is the system: channel by channel, with the exact copy.

The five rules

1. Ask everyone. Selecting who to ask based on how happy they seemed is review gating — prohibited by Google and detectable in your rating distribution.
2. Time it right. Same-day for services, 7–14 days post-delivery for products (after they've used it).
3. Make it personal. A message signed by the owner outperforms a no-reply blast.
4. One-tap link. Use the short share link from your Google Business Profile's "Ask for reviews". Every extra click halves completion.
5. One reminder. After 5–7 days, then stop. A second reminder costs goodwill.

Email (same day or +1)

Subject: How did we do, {{first_name}}?

Hi {{first_name}}, thanks for choosing {{business}} for your {{service}} today. If you have 60 seconds, a Google review helps neighbours find us and tells us what to keep doing: {{review_link}}. If anything wasn't right, reply to this email and I'll fix it personally. — {{owner_name}}

One reminder after 5–7 days. Then stop — a second reminder costs goodwill.

The private-reply invitation is service recovery, not gating: everyone gets the same public link, and unhappy customers get an extra path to you first.

SMS (within hours)

Hi {{first_name}}, it's {{owner_name}} from {{business}}. Thanks for today! If you'd leave us a quick Google review it would mean a lot: {{review_link}} Reply STOP to opt out.

Highest response rates of any channel. One message, easy opt-out, respect local SMS consent law.

Invoice / receipt line

Happy with our work? A 60-second Google review helps us a lot: {{review_link}} (or scan the QR code).

QR at point of service

Counter cards, table tents, van doors, packaging inserts — all pointing at the same short link.

Post-purchase flow (e-commerce)

Day 7–14, after the product has been used, combined with a support check-in. Earlier asks review the unboxing, not the product.

Running it without a spreadsheet

In Echorank, Campaigns send these on a schedule by email or SMS and guarantee nobody is asked twice; Templates store your house wording per channel and per language; Review links hold one short link per platform so every request lands in the right place. Requests count against your plan's monthly feedback-request quota, and the email channel is available from Starter, SMS from Growth.