/ CHAPTER 10 — 6 min read
The 90-day playbook
Days 1–30 foundations, 31–60 analysis and content, 61–90 visibility and reporting — with the KPI tracker to prove it worked.
Everything in this course compresses into three 30-day phases. The daily habit is ten minutes; the phases decide what the weekly and monthly time goes to.
Days 1–30: Foundation & history
Once (week 1): complete the Chapter 2 audit; claim every asset; connect your Google Business Profile; run and save the day-zero audit PDF; set up Search Console and GA4; import your full review history (extension + CSV); store your review links; invite whoever will handle responses.
Daily (10 min): ask every served customer for a review; respond to any new review.
Weekly (45 min): review the monitoring stream; log complaint themes; add 2 photos + 1 post to your GBP; fix one on-page basic.
By day 30: full history imported with baseline metrics; first 5–10 new reviews; 100% response rate; keyword shortlist drafted from review language.
Days 31–60: Analysis & content
Once: full theme analysis; ship one operational fix for the top complaint; run the keyword and FAQ workflows; set up a rank-tracking basket of 10–25 terms; claim remaining citations; baseline your AI-visibility prompts; enable scheduled monitoring.
By day 60: 15+ total new reviews; FAQ live with structured data; audit score improved; rankings baselined; one measurable operational fix shipped.
Days 61–90: Visibility & reporting
Once: first local landing page; CTR pass on underperforming pages; competitor review analysis; first monthly stakeholder report; content-gap check and fix.
Monthly, forever: KPI report; next month's #1 complaint fix; re-run the site audit; backlink snapshot.
By day 90: 20–30+ new reviews at a healthy rating; visible local-ranking movement; branded search growing; first AI mentions on tracked prompts (market-dependent); a repeatable monthly rhythm documented.
The tracker
| KPI | Day 0 | Day 30 | Day 60 | Day 90 |
|---|---|---|---|---|
| Total reviews (primary platform) | ||||
| Average rating (new reviews) | ||||
| Response rate / median response time | ||||
| Audit score | ||||
| Keywords in top 20 / top 3 | ||||
| Branded impressions (GSC) | ||||
| AI prompts with brand mention | ||||
| Calls / leads / conversions |
Targets are planning aids, not promises — adjust to your market. But if day 90 looks like day 0 on every row, the habit broke somewhere; the tracker tells you where.
Go deeper: this course is the web edition of the complete Echorank field guide. Download the full 33-page PDF — with checklists, templates, and case studies — from the Resources page.