Echorank resource library

Prompt setup guides by industry.

Know which questions to track before you measure your AI search visibility. Choose an industry to build a focused prompt library, evaluate answer quality, and turn findings into better SEO and generative engine optimization (GEO).

Browse 10 industry guides ↓See the method →

Original editorial resources · Ready-to-adapt prompts · Practical measurement rules

Ce guide n'est pour l'instant disponible qu'en anglais. Le reste du site est en français.

From buyer questions to measured AI answersBuyer questions (Discovery, Comparison, Validation) go to an AI assistant. Its answer is reviewed for four signals: Mention, Recommendation, Citation, Accuracy.BUYER QUESTIONSAI ANSWERWHAT YOU MEASURE?Discovery?Comparison?ValidationMentionRecommendationCitationAccuracy
From buyer questions to measured AI answersBuyer questions (Discovery, Comparison, Validation) go to an AI assistant. Its answer is reviewed for four signals: Mention, Recommendation, Citation, Accuracy.BUYER QUESTIONSDiscoveryComparisonValidationAI ANSWERWHAT YOU MEASUREMentionRecommendationCitationAccuracy
10industry playbooks
120example prompts across guides
1repeatable research framework

/ 01 — Find your sector

Choose an industry guide

Every guide includes topic coverage, an original sample prompt set, tagging recommendations, verification checks, and a practical improvement roadmap.

10 guides

01 / 10

Automotive

Vehicle research, ownership costs, EV decisions, dealer discovery and product accuracy.

Read industry guide 02 / 10

B2B Software

Use-case discovery, integrations, procurement, security, alternatives and pricing models.

Read industry guide 03 / 10

Consumer Packaged Goods

Occasions, product lines, ingredients, household needs, packaging and retail availability.

Read industry guide 04 / 10

Financial Services

Cards, deposits, lending, small business, eligibility, fees and changing offers.

Read industry guide 05 / 10

Healthcare

Specialties, insurance acceptance, appointment access, telehealth and local care.

Read industry guide 06 / 10

Pharma & Life Sciences

Condition education, treatment classes, evidence, safety, patient support and HCP information.

Read industry guide 07 / 10

Publishing & Media

Editorial beats, audience needs, newsletters, podcasts, membership value and news cycles.

Read industry guide 08 / 10

Retail & E-commerce

Category shopping, gifts, value, private labels, delivery promises and campaigns.

Read industry guide 09 / 10

Telecom & Communications

Plan comparisons, coverage geography, home internet, switching, bundles and device launches.

Read industry guide 10 / 10

Travel & Hospitality

Destination discovery, trip styles, loyalty, amenities, cancellation and event dates.

Read industry guide

/ 02 — At a glance

Industries at a glance

Who is asking, what they decide on, what to verify first and when to refresh — one row per guide, condensed from the guide itself.

IndustryWho is askingDecision focusVerify firstRefresh cadence
AutomotiveA household comparing practical vehicles for a specific commute, budget and lifestyle.vehicle suitability, competitive positioning, price transparency and local availabilitySpecs, prices, safety results, range and recalls vary by model year.Before model-year launches; financing and inventory prompts as offers change.
B2B SoftwareAn operations leader evaluating a tool for a team with existing systems and a firm budget.fit by use case, integration compatibility, vendor differentiation and proof of trustPricing, data terms, certifications and integrations change; check current vendor documents.Budget-cycle and conference-launch prompts only during an active commercial moment.
Consumer Packaged GoodsA shopper balancing convenience, diet, budget and store availability.occasion-led discovery, ingredient accuracy, retailer presence and product relevanceLabels and certifications, not branding, settle allergen, nutrition and sustainability claims.Temporary groups for school calendars, entertaining periods and seasonal launches.
Financial ServicesA consumer comparing products while trying to avoid fees and understand eligibility.product suitability, transparent terms, trust and jurisdiction-specific correctnessTerms and eligibility change fast; illustrative comparisons are not personal advice.Promotion and rate prompts each product update; seasonal tax and homebuying sets.
HealthcareA patient trying to choose an appropriate care setting and appointment option.care navigation, availability, access, clinical accuracy and patient trustClinical and triage content needs qualified review; AI cannot judge emergencies.Flu-season, open-enrollment and school-physical prompts before each scheduling window.
Pharma & Life SciencesA patient or caregiver researching general treatment pathways, separate from a clinician reviewing evidence.unbranded education, evidence integrity, label consistency and audience separationIndication, dosing, efficacy and safety content needs medical, legal and regulatory review.Label updates, safety notices and scientific meetings, only after formal review.
Publishing & MediaA reader seeking reliable coverage in a preferred format and cadence.editorial authority, topic coverage, citations, creator discoverability and subscription detailsNews facts expire fast; show dates, verify prices, separate commentary.Short-lived sets for elections, awards and major events, with expiry rules.
Retail & E-commerceA shopper comparing products within a budget and delivery constraint.product relevance, price and inventory accuracy, discoverability and fulfillment trustPrices, stock, delivery and returns vary by location and date.Temporary sets before major promotions, removed after the sale or season.
Telecom & CommunicationsA household comparing mobile and home internet service in a particular area.location-specific coverage, transparent costs, plan suitability and switching frictionCoverage maps cannot guarantee an address; date-check promotions and switching fees.Device-launch and promotional prompts around releases; keep an evergreen plan set.
Travel & HospitalityA traveler planning a trip with specific dates, budget and accessibility needs.destination relevance, property differentiation, booking confidence and source accuracyRates, availability, events and cancellation terms vary by date and channel.Event and holiday clusters before booking windows; retire outdated date-bound questions.

/ 03 — Prompt mix

Prompt mix by industry

How each guide's example prompts split by what they are for. The counts describe the example libraries, not search volume.

Prompt mix by industryStacked bars, one per industry guide, splitting its example prompts by use. Automotive: Discovery 3, Education 2, Evaluation 2, Comparison 1, Validation 2, Fact check 1, Local 1. B2B Software: Discovery 4, Education 2, Evaluation 3, Comparison 1, Validation 1, Fact check 1. Consumer Packaged Goods: Discovery 5, Education 2, Comparison 1, Validation 1, Fact check 2, Local 1. Financial Services: Discovery 4, Education 5, Evaluation 1, Validation 1, Fact check 1. Healthcare: Discovery 3, Education 3, Validation 1, Fact check 2, Local 3. Pharma & Life Sciences: Discovery 2, Education 7, Validation 1, Fact check 2. Publishing & Media: Discovery 7, Education 3, Comparison 1, Fact check 1. Retail & E-commerce: Discovery 4, Education 2, Evaluation 2, Comparison 1, Validation 1, Fact check 2. Telecom & Communications: Discovery 4, Education 3, Evaluation 2, Validation 1, Fact check 1, Local 1. Travel & Hospitality: Discovery 5, Education 3, Evaluation 1, Validation 1, Fact check 1, Local 1.Automotive3221211B2B Software423111Consumer Packaged Goods521121Financial Services45111Healthcare33123Pharma & Life Sciences2712Publishing & Media7311Retail & E-commerce422112Telecom & Communications432111Travel & Hospitality531111
Prompt mix by industryStacked bars, one per industry guide, splitting its example prompts by use. Automotive: Discovery 3, Education 2, Evaluation 2, Comparison 1, Validation 2, Fact check 1, Local 1. B2B Software: Discovery 4, Education 2, Evaluation 3, Comparison 1, Validation 1, Fact check 1. Consumer Packaged Goods: Discovery 5, Education 2, Comparison 1, Validation 1, Fact check 2, Local 1. Financial Services: Discovery 4, Education 5, Evaluation 1, Validation 1, Fact check 1. Healthcare: Discovery 3, Education 3, Validation 1, Fact check 2, Local 3. Pharma & Life Sciences: Discovery 2, Education 7, Validation 1, Fact check 2. Publishing & Media: Discovery 7, Education 3, Comparison 1, Fact check 1. Retail & E-commerce: Discovery 4, Education 2, Evaluation 2, Comparison 1, Validation 1, Fact check 2. Telecom & Communications: Discovery 4, Education 3, Evaluation 2, Validation 1, Fact check 1, Local 1. Travel & Hospitality: Discovery 5, Education 3, Evaluation 1, Validation 1, Fact check 1, Local 1.Automotive3221211B2B Software423111Consumer Packaged Goods521121Financial Services45111Healthcare33123Pharma & Life Sciences2712Publishing & Media7311Retail & E-commerce422112Telecom & Communications432111Travel & Hospitality531111
  • Discovery
  • Education
  • Evaluation
  • Comparison
  • Validation
  • Fact check
  • Local
IndustryDiscoveryEducationEvaluationComparisonValidationFact checkLocalTotal
Automotive322121112
B2B Software423111012
Consumer Packaged Goods520112112
Financial Services451011012
Healthcare330012312
Pharma & Life Sciences270012012
Publishing & Media730101012
Retail & E-commerce422112012
Telecom & Communications432011112
Travel & Hospitality531011112
All guides413211510147120

/ 04 — A better way to design a prompt library

From buyer intent to measurable evidence

Prompt tracking is research, not a ranking guarantee. Use the same questions repeatedly, observe what the engine actually says, and evaluate the evidence behind its answer.

The four-step method01 Map: Choose decisions. Start with product categories, high-value customer problems, service areas, and the audiences who ask. 02 Draft: Write natural prompts. Use everyday language, budgets and constraints. Keep discovery prompts free of your brand name. 03 Observe: Collect responses. Log the AI platform, locale, run date, brand mentions, recommendations, sources, and factual issues. 04 Improve: Fix what matters. Prioritize inaccurate facts, unavailable source pages, weak comparison content and missing user needs.01 / MAPChoose decisionsStart with productcategories, high-valuecustomer problems,service areas, and theaudiences who ask.02 / DRAFTWrite natural promptsUse everyday language,budgets andconstraints. Keepdiscovery prompts freeof your brand name.03 / OBSERVECollect responsesLog the AI platform,locale, run date, brandmentions,recommendations,sources, and factualissues.04 / IMPROVEFix what mattersPrioritize inaccuratefacts, unavailablesource pages, weakcomparison content andmissing user needs.
The four-step method01 Map: Choose decisions. Start with product categories, high-value customer problems, service areas, and the audiences who ask. 02 Draft: Write natural prompts. Use everyday language, budgets and constraints. Keep discovery prompts free of your brand name. 03 Observe: Collect responses. Log the AI platform, locale, run date, brand mentions, recommendations, sources, and factual issues. 04 Improve: Fix what matters. Prioritize inaccurate facts, unavailable source pages, weak comparison content and missing user needs.01 / MAPChoose decisionsStart with product categories, high-valuecustomer problems, service areas, and theaudiences who ask.02 / DRAFTWrite natural promptsUse everyday language, budgets andconstraints. Keep discovery prompts freeof your brand name.03 / OBSERVECollect responsesLog the AI platform, locale, run date,brand mentions, recommendations, sources,and factual issues.04 / IMPROVEFix what mattersPrioritize inaccurate facts, unavailablesource pages, weak comparison content andmissing user needs.

Go deeper: Build your prompt panel, lesson 4 of the free AEO course →

/ 05 — Four core prompt modes

Separate the questions by purpose

01

Discovery

Ask who or what an assistant recommends without naming your brand. Useful for independent inclusion in a shortlist.

02

Comparison

Give the assistant realistic choices and a buyer situation. Examine which trade-offs influence its recommendation.

03

Validation

Use a named brand, product or location to check whether an answer describes its capabilities correctly.

What about fact checking?

Treat important factual claims—especially regulated, safety-critical or frequently changing information—as a separate verification workstream. Compare the generated response against an authoritative dated source, and record uncertainty instead of guessing.

/ 06 — Measurement principles

What to record in every review

SignalQuestion it answersRecording rule
Unaided mentionIs the brand named without a branded prompt?Count only unbranded discovery and comparison questions.
RecommendationIs the brand positively suggested for the need?Distinguish a true recommendation from a passing mention.
Owned-source citationDoes the answer reference the brand's own website?Capture the URL when the platform exposes citations.
AccuracyAre price, policy, safety or capability claims supported?Verify against a current source and log a review date.
Competitive contextWho appears instead and for what need?Keep a stable competitor set and prompt wording.