/ 01 — By goal
Technical problems are cheap to fix and expensive to ignore. Crawl every page, get the issues ranked by severity, and work down the list.
/ 03
Broken links, redirect chains, orphaned pages, duplicate titles, thin sections, slow templates — none of them looks urgent alone. Together they decide how much of your crawl budget gets wasted and how much authority leaks between pages. Great content on a broken site underperforms mediocre content on a clean one.
And increasingly there's a second reader: AI assistants fetch your pages without executing scripts. If your content only exists after JavaScript runs, you can be invisible to the systems people ask about you — while your own browser shows you a perfect page.
/ 04
The site crawler walks your site the way search engines do and turns what it finds into a prioritized issue list: redirect chains to flatten, orphans to link, duplicates to merge. AI Lens compares the raw and rendered versions of a page and shows exactly what assistant crawlers can't see. Lighthouse covers speed and core web vitals.
Crawl, fix the top of the list, recrawl. The issue count becomes a number you drive down — and keep down with scheduled checks.
Run the free AI visibility audit. No account needed, and it takes about a minute.