/ 01 — By industry
Echorank for marketing agencies
Clients have started asking what AI says about them. Answering that with data, per client, is a service you can bill for.
/ 03
You sell visibility. Are you visible?
Every agency faces the cobbler's-children test, and it has moved: prospects now ask ChatGPT and Perplexity for 'the best marketing agency in <city>' or 'top B2B SaaS agencies' — and the answer is a pre-made shortlist you're either on or not. An agency that pitches search and AI expertise while being absent from those answers is making its competitors' argument for them; one that shows up is closing before the first call.
Track the prompts your own prospects ask, the way you would for a client. The gaps — the directory you're not on, the comparison article that skips you, the thin review profile the assistants read — are the same fixes you sell, applied to yourself. Nothing demonstrates the craft like being its best case study.
/ 04
The service line your clients are about to ask for
Your clients are hearing about AI search from their boards, their peers and their inboxes — and they'll ask someone to handle it. The agencies that answer first with a concrete offer will take that budget; the rest will watch it go to whoever did. Reputation and AI visibility management is a natural extension of what you already sell: same clients, same retainer motion, new deliverable.
Echorank productizes it for you: tracked prompts, review management, visibility scores and citation analysis per client, delivered under your brand through the white-label dashboard. The free audit is the sales tool — run it live on a prospect's brand and their competitor's, and the gap on screen writes the proposal. Pricing the line is yours; the platform cost is one subscription across the roster.
/ 05
Retainers that renew on evidence
Marketing retainers churn where results feel abstract. Visibility work has the opposite property when it's measured: the client can watch their brand enter answers it was absent from, their rating climb, their share of voice move against named competitors. Those are numbers a CFO accepts, attached to work you did.
Each client runs in its own workspace with its own prompts, competitors and baselines; your team spans all of them from one login, and month-end reporting assembles itself from the data that accumulated. The result is the agency math that matters: services sold at agency rates, delivered on platform time.
/ 06 — MARKETING AGENCIES
Built to be sold twice
Not sure where to start?
Run the free AI visibility audit. No account needed, and it takes about a minute.