Link Authority Checker — Echorank Authority, 0–100, against your competitors

What the report shows

Echorank Authority, from 0 to 100, for your domain and each competitor
Referring domains, backlinks and dofollow share
Your top 10 referring domains, strongest first
A side-by-side comparison with up to three competitors

Sample

41/ 100

example.com

Echorank Authority

Based on DataForSEO's backlink index

1,284

Referring domains

23,910

Backlinks

72%

Dofollow share

You and your competitors

Domain	Echorank Authority	Referring domains	Backlinks	Dofollow
example.comyou	41	1,284	23,910	72%
example.net	48	2,046	41,377	68%
example.org	36	903	12,455	77%

Top 10 referring domains

Domain	Echorank Authority	Backlinks
news.example	78	14
guide.example	71	6
directory.example	64	3
association.example	59	2
blog.example	52	9

An example report with illustrative numbers, not a real site's. Data from Nov 2, 2026.

Run it on your own domain and your competitors, from your Echorank dashboard.

Included in every plan from $28 → All free tools

What is website authority?

Website authority is a way of measuring how strongly the rest of the web vouches for a site. Every link from another site is a small vote of confidence, and a link from a site that is itself well linked carries more weight than one from a site nobody links to.

Search engines have used links this way since the earliest days of Google, and they still do. A higher authority does not guarantee rankings, but it makes a site's pages easier to rank and quicker to be trusted.

How Echorank Authority is calculated

Echorank Authority is DataForSEO's domain rank, shown on a 0–100 scale. DataForSEO crawls the web continuously and keeps an index of the links it finds. The rank is computed over that link graph in the spirit of the original PageRank: a domain scores higher when strong domains link to it, and links from weak or spammy domains count for little.

Referring domains counts the distinct sites linking to yours. Backlinks counts every link, so one site linking from a hundred pages adds a hundred backlinks but one referring domain. Dofollow share is the share of referring domains that link without rel=nofollow, the links search engines are asked to follow.

Because the score is based on DataForSEO's index, other tools will show different numbers for the same site. Compare scores from the same source, over time and against the same competitors.

What is a good Echorank Authority?

There is no absolute good score. The scale is relative to the whole web, so a young local business and a national newspaper sit at very different points, and both can be healthy.

The useful comparison is with the sites you compete with for the same searches. If they score well above you, links are likely part of why they outrank you. Add up to three competitors to a check to see the gap, and follow it over months rather than days: authority moves slowly.

How to improve your website authority

Earn links from relevant, trusted sites: publish data, guides and tools that others want to cite, get listed in the directories and associations of your industry, and turn mentions of your brand that do not link into links.

Grow referring domains rather than raw backlinks. Ten links from ten different sites do more than a hundred from one. Avoid paid link schemes and link farms: they add backlinks without adding authority, and can cost you rankings.

Fix what you already have: redirect old URLs that still receive links, and repair broken pages that other sites point to.

Is the Link Authority Checker free?

It is included in every Echorank plan, from the AI Visibility plan up, with a monthly number of checks set by the plan. A check whose domains were all checked in the last 7 days loads from cache and does not count.

Where does the data come from?

From DataForSEO's backlink index, the same data our backlink tools use. Echorank Authority is DataForSEO's domain rank on a 0–100 scale.

Why is my score different in other SEO tools?

Each tool crawls the web with its own crawler, keeps its own link index and uses its own formula. Scores from different sources are not comparable; compare like with like.

How often is the data updated?

Results are cached for 7 days per domain, so a domain checked this week shows the same numbers until the cache expires.

Does a higher authority mean higher rankings?

Not on its own. Authority reflects links, which are one of many ranking signals. Content, relevance, technical health and, for AI assistants, clear facts and sources matter as much.

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