/ 01 — THE BLOG

Best Practices

Every Best Practices article on the Echorank blog: practical writing on AI search visibility, GEO and what to measure.

/ 02 — LATEST

A crawler icon meeting three gates in sequence — robots.txt, server response, and rendered HTML — with the third gate closed.Best PracticesMake your site readable to AI crawlers before you write anything elseThe most expensive GEO mistake is commissioning content for a site that answer engines cannot fetch or parse. Four checks, in order, that decide whether anything you publish is even visible.5 min readA plain text file icon beside a crossed-out padlock and a crossed-out ranking chart, indicating llms.txt is neither access control nor a ranking signal.Best PracticesWhat llms.txt is, what it is not, and whether to publish onellms.txt has been described as everything from robots.txt for AI to a ranking factor. It is neither. It is a curated map of your best pages, and it is only worth publishing if you treat it as one.5 min read