/ 01 — THE BLOG
GEO Guides
Every GEO Guides article on the Echorank blog: practical writing on AI search visibility, GEO and what to measure.
/ 02 — LATEST
GEO GuidesHow to structure content so AI answers can actually use itYour page will not be read top to bottom by an answer engine. It will be chopped into passages, and one passage will compete against passages from every other site. These are the structural patterns that make your passages win.2 min read
GEO GuidesWhy AI recommends your competitors instead of youIt feels like bias. It is almost always mechanics. Answer engines assemble recommendations from what they can retrieve and corroborate, and there are five specific places where a perfectly good company falls out of that process.2 min read
GEO GuidesSchema markup for AI answers: what still matters when the reader is a modelLLMs read prose, so it is tempting to conclude schema is dead. Wrong layer. Retrieval pipelines, knowledge graphs and answer engines still lean on structured data to decide what your page is — and pages that get classified correctly get cited more.2 min read
GEO GuidesAI crawler user-agents: who is hitting your site and what to allowEvery AI company runs several crawlers, and they do not all do the same thing. One feeds training, one feeds live answers, one fetches on a user's behalf. Treating them as one bot in robots.txt is how sites disappear from AI answers by accident.3 min read
GEO GuidesHow to measure AI search visibility without guessingYou cannot rank-track an answer engine the way you rank-track Google, because there is no stable list of ten results. Here is the measurement model that does work, and the four numbers worth keeping.6 min read