/ GLOSSARY18 terms

Echopedia — the reputation & AI visibility glossary

Every term from the Echorank guides, defined in one place.

A

AI visibility

How often and how favorably AI assistants (ChatGPT, Claude, Gemini, etc.) mention or recommend a brand.

Answer tracking

Recording whether specific AI prompts produce a mention of your brand, over time.

C

Campaign

A scheduled review-request send (email or SMS) to a set of customers; Echorank ensures nobody is asked twice.

Citation

Any listing of your business name, address, and phone (NAP) on another site.

Content gap

The share of page content present after JavaScript rendering but absent from the raw HTML — invisible to non-rendering crawlers. Measured by AI Lens.

CSV

Comma-separated values; a plain spreadsheet file any spreadsheet app can save.

F

Feedback request

A single review-request send made through Campaigns; metered monthly per plan.

G

GBP

Google Business Profile: your listing on Google Search and Maps.

GSC

Google Search Console: Google's free tool showing your queries, clicks, and indexing status.

I

Idempotent import

Re-sending the same data has no additional effect; duplicates are skipped automatically.

M

MCP

Model Context Protocol: a standard letting AI agents call a service's tools. Echorank exposes one for its API.

N

NAP

Name, Address, Phone — must be identical everywhere.

R

Recovery ticket

A tracked service-recovery case for an unhappy customer caught before (or after) they post, routed to a named owner.

Review gating

Filtering customers by satisfaction before showing them the public review link; prohibited by Google.

S

SERP

Search engine results page.

Structured data

Machine-readable markup (Schema.org, e.g. LocalBusiness, FAQPage) describing your content to search engines and AI crawlers.

T

Tenant

One business workspace inside Echorank; agencies run one per client.

Token (extension)

A one-time-shown secret key connecting the browser extension to a specific Echorank account.