/ 01 — THE BLOG
GEO, AI search visibility, and what actually moves them
Practical writing on generative engine optimization: how to measure AI visibility, how to earn citations, and which of your SEO habits still apply. Method over predictions.
/ 02 — FEATURED
GEO GuidesHow to measure AI search visibility without guessingYou cannot rank-track an answer engine the way you rank-track Google, because there is no stable list of ten results. Here is the measurement model that does work, and the four numbers worth keeping.6 min read/ 03 — LATEST
GEO GuidesHow to structure content so AI answers can actually use itYour page will not be read top to bottom by an answer engine. It will be chopped into passages, and one passage will compete against passages from every other site. These are the structural patterns that make your passages win.2 min read
AI VisibilityTracking brand mentions across LLMs: a working methodYou would never run a brand without knowing what Google says about you. Most companies still have no idea what four different AI assistants tell millions of users daily. Here is the monitoring method that produces trend data instead of anecdotes.2 min read
GEO GuidesWhy AI recommends your competitors instead of youIt feels like bias. It is almost always mechanics. Answer engines assemble recommendations from what they can retrieve and corroborate, and there are five specific places where a perfectly good company falls out of that process.2 min read
GEO GuidesSchema markup for AI answers: what still matters when the reader is a modelLLMs read prose, so it is tempting to conclude schema is dead. Wrong layer. Retrieval pipelines, knowledge graphs and answer engines still lean on structured data to decide what your page is — and pages that get classified correctly get cited more.2 min read
GEO GuidesAI crawler user-agents: who is hitting your site and what to allowEvery AI company runs several crawlers, and they do not all do the same thing. One feeds training, one feeds live answers, one fetches on a user's behalf. Treating them as one bot in robots.txt is how sites disappear from AI answers by accident.3 min read
ResearchSEO metrics vs GEO metrics: what carries over and what does notMost of the SEO measurement stack survives the move to answer engines. Three parts of it do not, and one of those three quietly reports the opposite of what you think it does.5 min read
Best PracticesMake your site readable to AI crawlers before you write anything elseThe most expensive GEO mistake is commissioning content for a site that answer engines cannot fetch or parse. Four checks, in order, that decide whether anything you publish is even visible.5 min read
Best PracticesWhat llms.txt is, what it is not, and whether to publish onellms.txt has been described as everything from robots.txt for AI to a ranking factor. It is neither. It is a curated map of your best pages, and it is only worth publishing if you treat it as one.5 min read
AI VisibilityFind your AI citation gap: mentioned everywhere, quoted nowherePlenty of brands appear in AI answers without ever being the source those answers link to. That distance is your citation gap, and it is a writing problem far more often than a technical one.5 min read